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Ethics &

Few things are as personal as lingerie. Our lingerie starts our day with us; it should be soft, comfortable, and effortlessly sexy, and—ideally—reflect our values for ethics and sustainability.

While you can shop vintage or secondhand clothes, shoes, and handbags, some things are just a little too personal to buy used. The problem is that truly sustainable lingerie is hard to find, and we’re here to change that.

We use environmentally friendly and ‘rescued’ surplus fabrics to make our lingerie, and our mission is to switch to using mostly recycled nylon yarns in the near future. Our big goal is to be almost as sustainable as going commando!

With us, you can build your foundation for a more eco-friendly wardrobe from the inside out (literally).


Raising Money for Important Womens Causes

We think that environmentally-friendly and anti-microbial properties of bamboo make it an ideal gusset material for our knickers. Bamboo is softer than cotton, takes a lot less water to produce, and helps keep things fresh down there. What’s not to love?

shaped well fitting bralette style 1

Giving Dead Stock Fabrics a New Lease of Life

Sustainability is sexy! Whenever possible, we use “rescued” fabrics and trims that would have otherwise gone to landfill. Our mission is to use mostly recycled yarns. Due to our small size, this is not always possible at this point in time, but we’ll get there one day!

designer shaped well fitting bralette

Ethical Manufacturing is a Must

Y&B is a female-owned business. Mission is to empower every woman and female identifying person that comes in contact with our brand, from customers who love and support our brand to the people that make our pieces. Our lingerie is produced here in the UK is very small quantities. Our sewing ladies … .Our mission is to provide employment to mostly women from underrepresented groups

mini barely there bralette

No Waste Policy

Our lingerie is produced in very small quantities to minimise our impact on the environment. Unlike most other brands, we never destroy any of our returns or dead stock items. Instead, we give it away to women’s shelters and charities. It’s the right thing to do!

sporty lounge bralette

Educating the Consumer

Do you really know what does into making a bra or a pair of knickers. With so many different components, lingerie buying is a bit of a shot in the dark. 

We always try to bring awareness to the harmful chemicals and toxins that are found in synthetic fabrics used by manufacturers in the underwear industry, in particular the use of virgin polyester. Not only is polyester bad for your skin (it’s very drying and can cause skin sagging!), it’s downright awful for our planet. 

sporty lounge bralette

Sustainable Packaging

We don’t use plastic packaging at all. 


  1. Make sure you wash your lingerie in a Guppyfriend wash bag, which not only protects your delicates but also keeps microplastics from entering the water table (and eventually our food chain!).
  2. Extend the life of your garment with proper care: Hand wash cold, flat dry. 

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