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Ethics &

Few things are as personal as lingerie. Our lingerie starts our day with us; it should be comfortable, effortlessly sexy, and – ideally – reflect our values. With us, you can build your foundation for a more ethical and eco-friendly lingerie drawer from the inside out.

Sharing is caring

From the outset, our main goal was to support a number of not-so-sexy but important women’s+ charities, raising awareness about the issues that are usually hushed or pushed under the rug. 

Every purchase helps a sister gain back her agency and dignity.

While helping women+ thrive remains our main objective, we also try do whatever we can to take powerful action towards the future we want for ourselves and the planet, and look for ways to enable social change through responsible business practices that respect and empower every person that interacts with our brand – from the people who make our lingerie with great care to our darling customers who love and support our brand.

Ethical Manufacturing

Our lingerie is ethically made in the UK. Every item is handmade start to finish by one seamstress.

As Sustainable As Possible

We always try to minimise our impact on the environment by using environmentally friendly and ‘rescued’ deadstock fabrics that would have otherwise gone to landfill. Our big goal is to become almost as sustainable as going commando!

Small Quantities. No Waste.

Our lingerie is produced here in the UK is very small quantities. Unlike most other brands, we never destroy any unsold stock. Instead, we give it away to women’s shelters and charities. It’s the right thing to do!

Plastic Free Packaging

Whenever possible, we try to avoid using plastic packaging.

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