Our story
LINGERIE THAT PACKS A PUNCH
JUNE 12, 2020
(Young & Banging is about to be born…)
Dear
I have a confession to make. I’m a fashion designer with a phobia of sewing machines. Sewing is a perfectionist’s idea of hell.
Don’t get me wrong, I love what I do. The first spark of inspiration is exhilarating. The design process is a lot of fun, it makes me feel alive. Pattern cutting is neat and precise, it gives me a false sense of comfort. Sewing, on the other hand, is MESSY. Seams go wobbly, fabrics pucker, threads break…
Nothing would ever make me pick up sewing again. Nothing except this idea I have… The kind of idea that’s as pervasive as fantasies about an ex-lover you know you shouldn’t be thinking about, and yet there you are, in the middle of the night, and your mind is racing. So this is where I’m at. I’m really doing this.
I’m launching a sex-positive lingerie brand that’s going to honour the force of nature that is female sensuality, respecting the natural shape of a female body and letting the body BREATHE. Not the kind of lingerie a man would buy a woman*, but the kind of lingerie a woman* would buy for herself. I’ll take the profits and pour them into a number of not-so-sexy but important women’s* charities, raising awareness about the issues that are usually hushed or pushed under the rug. Dainty lingerie with big impact!
OUR ETHOS
Attitude is
Young & Banging is not a label, it’s an attitude. It’s a fun, fierce and fearless way of living. It’s an invitation to slip into a relaxed, flirty state of mind, regardless of your age, shape or background.
We believe that lingerie is a woman’s* ultimate love letter to herself. It’s a simple and oh-so-playful way to honour her body and her pleasure. It is the first thing she puts on in the morning and the last thing she takes off. It sets the tone for her entire day.
Female-founded in London, UK, we are on a mission to create stunning, well-fitting intimates that that are as comfortable as they are indulgent. No more painful band indents, no underwires, no scratchy fabrics. Just beautiful lingerie that loves you back.
Our
Everything we do is infused with the following —-
PLAY
We believe in the power of play. Whatever your style, our mix and match collections help you create a distinctive look that is all yours.
LOVE
We believe in the power of love. Our lingerie packs a punch by raising money for important, but often overlooked, women’s charities.
SIMPLIFY
We believe that less is more. Our chic lingerie is designed with forget-it’s there-comfort in mind. Where others add excess, we focus on making your body the star of the show.
BREATHE
We believe in the importance of taking a deep breath, so we don’t constrict your ribcage with underwires and inflexible bra bands. Instead, our lingerie lets your body breathe.