Cute Lingerie. Big Impact.
We design intimates that accentuate, not alter, your natural curves. No frills, no wires, no drama. Just beautiful lingerie that loves you back.
Female-founded in London, aim to honour the force of nature that is female sensuality, all while raising money for important, but often overlooked, women’s charities. Every purchase helps a sister gain back her agency and dignity.
 • SUPPORTING IMPORTANT WOMEN’S CAUSES etc etc •
The bra is dead. Long live the bralette.
We design intimates that accentuate, not alter, your natural curves. No frills, no wires, no drama. Just beautiful lingerie that loves you back.
Female-founded in London, aim to honour the force of nature that is female sensuality, all while raising money for important, but often overlooked, women’s charities.
- WIRE FREE COMFORT
Round of applause for our unwired bralettes, working hard to save your boobs from sucky underwire indents. Your regular bra could never!
- THE SNUGGLE IS REAL
Our flexible underband doesn’t constrict your ribcage and feels as lush as a hug from a loved one, or bottomless mimosas. For real.
- SMALLER BUSTS FTW
Over-supported and under-appreciated, small boobs are like a gourmet meal at a posh restaurant. Show them off in style.
Bad boys. Cute knickers. Heaven.
- BAMBOO GUSSET
Our delicate organic bamboo gusset keeps you fresh down there due to it’s anti-microbial qualities. It also feels like a cloud, and that’s what you deserve.
- CURVE-ENHANCING FIT
If you want your gluteus maximus to resemble a summer peach, you’ll love our perfectly shaped knickers.
- BUTTER-SOFT ELASTIC
Feather light and super soft, our edging elastic won’t rub your sensitive bits the wrong way. Ever.
Wanna play Mix & Match?
Whatever your style, our Mix & Match lingerie collections are designed to help you create a distinctive look that is all yours.Â
So Hot Right Now
Meet the most popular girls at Maiden, here to bring their total A game to your lingerie drawer. So have your people contact our people, or simply add them to your cart. They can’t wait to meet you.
ETHICS & SUSTAINABILITY
Few things are as personal as lingerie. Our lingerie starts our day with us; it should be comfortable, effortlessly sexy, and – ideally – reflect our values and beliefs. With us, it’s easy to build your foundation for a more ethical and eco-friendly wardrobe from the inside out.
Sharing is caring
We take the profits and pour them into a number of not-so-sexy but important women’s+ charities, raising awareness about the issues that are usually hushed or pushed under the rug. Every purchase helps a sister gain back her agency and dignity.
You snooze - You lose
We try to minimise our impact on the environment by using ‘rescued’ deadstock fabrics that would have otherwise gone to landfill. This means we hardly ever re-stock our collections. If you like it, put a ring on it is what we’re saying. Once it’s gone – it’s gone.
Less is more
Our lingerie is produced here in the UK is very small quantities. Every item is handmade start to finish by one seamstress. Unlike most other brands, we never destroy any unsold stock. Instead, we give it away to women’s shelters and charities.Â